Here’s an interesting task for you. Check to see which of the 100 largest companies in the US have a presence on YouTube. Or let us give you the answer – all of them. If you’re looking for a great way to reach new customers, or strengthen your relationship with existing clients, video is the places to start. Over the past several years YouTube has become the most popular platform for sharing video content. In that same time, over two-thirds of all adults have purchased smartphones and tablets. Many now use those tools more than their PCs and close to 90% of them are viewing video content on them on a regular basis – and not just passively viewing as studies have indicated that video speeds up buying decisions by 72% when compared to print. Placing a video on your website pays off as it makes your site 53% more likely to show up on the first page of a Google search. The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds
So what kind of videos do companies produce?
Presentations and business meetings
Short videos of valuable tips that interest your clients and show off your expertise
Important meetings that need to be shared with employees, shareholders, and others
Videos that market new products to customers
Video also allows you to engage with their customers by exchanging comments and responses on topics related to your business or industry. Lorelle Communications specializes in all of these areas and understands the importance of video as a tool for growing your company.